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| Starting in 1925, Hupp Motor Car Corporation decided to move their offerings up-market, introducing an 8-cylinder car, followed quickly in 1926 by a 6-cylinder model. Then, in 1928, came Hupp’s best year. Hupp’s cars had been fairly homely during their first 15 years in the car business, but starting in 1925 their offerings were becoming more stylish. In 1928, their products were actually considered some of the most stylish offerings of the year. Hupp sold a record 66,000 cars in 1928, and things looked very rosy for the future. Based on this trend of increased production, the Hupp Motor Car Corporation acquired the failing Chandler-Cleveland Motors Corporation of Cleveland, Ohio. After continuing Chandler production briefly, the former Chandler facilities in Cleveland were devoted to the production of 6-cylinder Hupmobile models and later bodies for the 1934 Hupp Aerodynamic cars.. Unfortunately for Hupp, sales fell off 20% in 1929 even before the Depression hit. As the economic effects of the Depression spread, the Chandler acquisition became one in a series of bad moves that the Hupp Motor Car Corporation made. Hupp kept building bigger and more powerful cars that most people could not longer afford. By 1932, they had squandered most of the profits that had been accrued through the 20’s. Things just kept getting worse and worse until the factory closed its doors in January of 1936, having run out of money to continue production. |
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| Hupmobile's Last Stand The Story of the Skylark 1939-1940 cont'd |